A controversial skincare trend known as the “blood mask” is gaining traction on social media, drawing both curiosity and concern from experts. The practice, also referred to as “menstrual masking,” involves individuals applying their own menstrual blood to their face in hopes of achieving clearer, more radiant skin.
Supporters of the blood mask trend claim that menstrual blood contains regenerative components such as stem cells, cytokines, and proteins. These elements are believed to promote collagen production, reduce wrinkles, and accelerate healing. A study published by the Federation of American Societies for Experimental Biology (FASEB) found that menstrual fluid-derived plasma may aid in tissue repair and wound healing more effectively than standard blood plasma.
Despite these claims, dermatologists have raised concerns. The procedure is unregulated and lacks clinical guidelines, such as how much blood to use or how long to leave it on the skin. Experts warn that untreated menstrual blood may contain bacteria and fungi, including Staphylococcus aureus, which could pose serious infection risks, especially if applied to broken skin or open pores.
While comparisons have been made between the blood mask and the “vampire facial” — a cosmetic treatment that uses platelet-rich plasma from a patient’s own blood — medical professionals argue that the two are not equivalent. The vampire facial is conducted in sterile environments under medical supervision, whereas the blood mask is typically performed at home with no oversight.
The blood mask trend is part of a broader wave of body-based beauty practices circulating online. Similar controversial trends include “urine therapy,” another unproven DIY method where individuals apply urine to the skin, claiming it helps with acne and eczema.
With limited scientific evidence and potential health risks, medical professionals advise caution, suggesting that menstrual blood may be better disposed of than used as a facial treatment.